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Benefits of using online marketplaces

Agnieszka Patecka
4 May, 2018

Why should you use online marketplaces?

As a result of new technology trends on the market, we have started creating new concepts, combining classic and modern approach. Nowadays it seems that all the supermarkets offer the possibility of buying their products online. Online marketplaces were created based on that trend. But what exactly does that mean? It’s easy – it allows you to save time and gain comfort as you don’t have to go to the supermarket anymore.

When using an online marketplace, you will be able to reach your clients faster and offer a better-quality and more personalized service. As a result, you will be able to sell more and reduce your costs.

Benefits of using online marketplaces for your business

  1. Web positioning

Marketplace websites are already placed in the top positions by search engines. Therefore, you will not have to invest a lot of time in online advertising – your webpage will be visited by your final customers thanks to using online marketplace. You cannot, of course, forget that marketing your business, and products you’re selling, within the marketplace is important as well. This will, however, be very easy now. You will be able to upload as many offers and discount coupons as you wish.

Moreover, it is possible to analyse the demand for your products and information about your competitors. This will let you plan new business strategies.

  1. Cost savings

You won’t have to spend extra time and money on hiring someone who will create your website and the whole e-infrastructure for you. Moreover, you will save money on web hosting and the SEO. Online marketplaces offer you all the necessary tools, and simply charge a monthly fee or a commission fee.

  1. Easy payment methods

Marketplace will let you avoid banking costs – your clients will be paying you directly through the online platform. It should be mentioned that many clients are still afraid to leave their credit card information when shopping online. However, in an online marketplace, you won’t have to worry about that – your clients will feel safe.

  1. Internationalization of your company

It might be risky to start selling your products in an international market. Sometimes, it might even be hardly possible due to various factors such as the language barrier, excessive costs, shipping logistics, imperfect information on the foreign market or the necessity of searching for a local partner who will help you expand your business abroad.

Now you will be able to use an online marketplace to export your products. Shipping logistics will no longer be a problem – online marketplaces usually cooperate with various delivery companies. Therefore, costs of sending your products abroad will be reduced.

  1. Increase your sales

Increase your cross-selling and make extra profit. When you decide to use an online marketplace, you will be able to offer your customers the possibility of buying some products, which are related to the one they are searching for, yet are not the one they initially wanted to purchase.


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